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WordPress

Online Marketing, Tech Tutorials, WordPress

The Beginner’s Guide to Choosing Keywords for WordPress

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June 5, 2017

If you’re anything like me, you need a no-fuss way to choosing keywords for pages and posts in WordPress because you’re too busy to obsess and your budget is too tight to hire someone to do it for you. If you need a quick and efficient way of choosing keywords for SEO purposes and you use other methods of driving traffic to your website as well, then this video is a great guide to get you started.

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Online Marketing, WordPress

How to Add ConvertKit Form to WordPress Quickly

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May 29, 2017

Recently a client wanted to know how to add a ConvertKit Optin form to a WordPress post in multiple locations. When I showed her, she was surprised at how easy and quick it was! In this video tutorial, I will show you how to install a ConvertKit WordPress plugin and how to connect ConvertKit to WordPress via an API key. Next, I will show you how to copy and paste a shortcode that you can use in any WordPress post or page that will pull in the form automatically.

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2860 Views
Tech Tutorials, WordPress

How to Backup and Update WordPress Correctly

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May 22, 2017

One of WordPress’s greatest strengths is the community that pushes out updates to the core and plugin files almost daily. But not updating these files can be its greatest vulnerability as security breaches occur mostly in out of date WordPress files. Most people approach the update button with fear and trembling because they’re not sure if an update will take down their site completely! I’ll show you how to approach the update button with confidence.

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3099 Views
Online Marketing, Tech Tutorials, WordPress

How to Use Campaigns to Track Website Referral Sources

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May 15, 2017

Tracking how people get to your website can by tricky, but it’s essential to know this information so you can tailor your website content to your target audience. In this video tutorial, I will show you how to use Google’s Campaign URL Builder tool to create campaigns that you can then use in Google Analytics to track where your traffic is coming from.

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3203 Views
Online Marketing, Tech Tutorials, WordPress

How to Install Yoast SEO WordPress Plugin

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May 1, 2017

SEO is essential to driving people that hopefully turn into customers to your website. WordPress has some nice features out of the box that help with SEO, but to get the most out of WordPress, you need to install an SEO plugin. Yoast SEO is the best plugin I’ve found for this purpose. In this video tutorial, I will show you how to install and set up Yoast SEO.

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3699 Views
Tech Terms, WordPress

What is a WordPress Plugin and How to Install the Best Plugins

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April 13, 2017

What does a website for a landscaper have in common with a website for someone selling lampshades online? Besides both being my clients, they are running WordPress as their CMS (Content Management System). However, the content on each site is COMPLETELY different! If WordPress had all the functionality that both websites needed plus functionality that every website might ever need, the code would be ENORMOUS. Instead, WordPress has solved this problem with plugins.

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