Tech Terms


A series of random letters and numbers that give a software application access to another application.
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Application Program Interface (API)
A really fancy term for the way one application gives permission for other applications to talk to it.
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Customer Relationship Management (CRM)
A tool that allows you to track relationships with customers by documenting important customer interaction.
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Caching is the process of a server or user's computer browser holding on to frequently used files to speed up website performance.
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Domain Name / URL
Like the address you use to find someone’s home or a local business, a domain name is a unique address that sends a website user to the correct website. For example, the domain name for the website you are on right now is The URL is Most people use domain name and URL interchangeably, but the domain name is the portion after the www.

Domain Registrar
The company that registered a domain name. The domain registrar is not necessarily the same company as the hosting company, but they may be if a domain was registered at the time hosting was set up.

File Transfer Protocol (FTP)
A method for transferring website files to and from a computer to the server.

Placing the physical website files on a server that serves the files to the world wide web.  You cannot have a publicly accessible website without hosting.
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Public IP Address
A unique set of numbers that identifies each device that connects to the internet.  IPv4 is the older protocol used that takes on the format  Due to the limited amount of numbers, there is the danger that all the unique IP addresses will be taken in the near future.  Therefore, IPv6 came out which is significantly more complex.  Both IPv4 and IPv6 are used at this time, but IPv4 is still the preferred protocol. If you want to know your public IP address, you can google "what is my IP address v4" or "what is my IP address v6".
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Responsive Website
A fluid way of laying out the elements on your website so that no matter how you resize the screen, it looks great without sacrificing important functions of the website. It doesn’t require content updates on multiple websites, because there is just one website for mobile and desktop.

Search Engine Optimization (SEO)
A way of optimizing your website for search engines using keywords within titles, content, image alt tags, and meta description.
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The physical computer that contains the files for a website. A hosting company owns the server and maintains it to minimize website down time.

Shared Hosting
Sharing a physical server with a lot of other people who own websites on the server.  This is the cheapest hosting option available and introduces some security and performance concerns.
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SSL Certificate
Allows a website to start a URL with https instead of http which ensures secure transfer of all data between the server and the website user. It is very important that a website have an SSL certificate if sensitive personal information is requested such as credit card information or social security numbers.

Virtual Private Server (VPS)
A server can be configured into smaller, virtual servers that stand alone and act as if they are the only server on the physical server.  This is what is known as a VPS.
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Content Management System (CMS)
A software that runs on a server and manages the content of a website. WordPress is a popular CMS.
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Easily installed chunks of code that add special functionality to WordPress that doesn’t come out of the box.

The clothes your website wears that you can easily change to make your website look different, but the content remains the same.

It’s software that runs on a server and is a way of organizing the content on your website in a way that makes editing your content easy.
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